COOP Christmas 2018 - TVC and social content for the Swiss, Italian and French markets
THE JOB: Recreate traditional Swiss christmas scenes. No Pomp, no kitsch, but genuine shared family moments.
CONCEPT: Create authentic documentary style sets in all it’s akward unpolished yet heartwarming charm.
BIGGEST CHALLENGE: Finding christmas decorations off season. That meant ransacking every dusty thrift store in Zurich and beyond,….Haaaaatjoo!
WOW MOMENT: Kids loosing it in an epic food fight in the most lovely Swiss Mountain home
SPOTLIGHT ON A PROP: The custom made ‘ugly christmas sweater’ knitted overnight with just the right pom pom for a nose
agency: Havas, Schweiz
Rocket Film Zurich, production
Nico Beyer, director
Michael Mieke, dop
Dirk Behrend, production design
Barbara Lanz, supporting art director