LIFESTYLE MAD EYE Filmworks UG LIFESTYLE MAD EYE Filmworks UG

HYPERREALISM

 

HYPERREALISM

Hyperreality is the simulation of something which never existed.

Hyperrealism is the authentic fake.

Hyperrealism creates an atmosphere of Surrealism because nobody sees the world in such detail.

VARIOUS CLIENTS

Dirk Behrend - Production Design

Mad Eye Filmworks - Artdepartment

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SWISS BANKERS

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SWISS BANKERS - TVC and content for social

THE JOB: “it’s all about PRODUCTION DESIGN & LOCATIONS” Greg said. With stunning production design, combined with keeping an open minded approach to the locations, we can create stunning visuals, instead of expected visuals that we see way to much of in the advertising world. Each location, and the way it’s art directed should become a “character” in each film. Each location will give each film texture, and an iconic look that we should embrace to its fullest. Lets embrace locations that are simple, unexpected and unique The visuals need to be strong and iconic and not rooted to much in commercial reality - for then the we focus much more on the idea, the viewer doesn’t worry about the type of location.
CONCEPT: Lets keep it simple but arkward stylish.
BIGGEST CHALLENGE: Getting 50 kg of Monopoly Mony made. Get 76 similar Alarm Clocks on a Budget.
WOW MOMENT: the VOLVO Bertone in ‘Gold
SPOTLIGHT ON A PROP: A Huge Collection of old Plastic Snow globes, Organized by the best Propsmaster “Martin Lorenz”
agency:
Publicis Zürich
credits:

Markenfilm Schweiz, production
Greg Bray, director
Christian Datum , dop
Dirk Behrend, production design

services provided:
Production design
full Artdepartment

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THE BERLINIANS _MACK MCKELTON

BERLINIANS _Mack McKelton - Short film series

THE JOB: Stylized profiles of Berlin creatives
CONCEPT: Feature Berlin creatives in their personal space. Highlighting their medium of choice. Be it a scent library of smells, favourite skateboard or the artist’s own blood.
SPOTLIGHT ON A PROP: Graphic lines of urban architecture contrasting board flow

credits:
Amsterdam Berlin, production
Marie & Feline Grub, director
Cazery Zacharewicz, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props
Visual effects

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ABSOLUT

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BE NOTHING BUT ABSOLUT - TVC and content for social

THE JOB: Creating habitats around four cosmopolitans that defy conventions and carve their own path in life. Fiercely ambitious outspoken personalities coming together to celebrate life as they themselves have visioned.
CONCEPT: Mash-it-up. Create props and scenes in the DIY spirit of creativity.
BIGGEST CHALLENGE: Managing Bucharest traffic in getting from A to B
WOW MOMENT: Entering the Casa Radio Bucharest Location
SPOTLIGHT ON A PROP: The larger then life mirrored wrecking / disco ball spreading its rays

agency:
Laut von Leise, Munich

credits:
Saltwater Films Berlin, production
Dustin Schöne, director
Jan David Gunther, dop
Dirk Behrend, production design

services provided:
Production design

thank you:
Anca Lazar, supporting art director
Family Film Bucharest, production

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Chanel

CHANEL’S Hamburg 2017/18 Métiers d’art show after party – Event design

THE JOB: Recreate 1930’s feel of the Hamburg harbour in an original warehouse and make it feel welcoming, glamorous and festive for Karl’s distinguished guests from all around the globe.
CONCEPT: Hanseatic harbour nostalgia
BIGGEST CHALLENGE: Dripping candle wax on what felt like a gazilion bottle / candle holders
WOW MOMENT: The big reveal, when the sea container was lifted up to reveal the event bar underneath. And ofcourse the nod of approval from the master himself, Karl RIP, a true legend.
SPOTLIGHT ON A PROP: The bar, oooh the bar

credits:
Liganova, production
Chanel HQ, Paris
K-Star Berlin

services provided:
Art Direction
Full art department
Construction
Special props

thank you:
Kurvenstar, Berlin
Stephan Schilgen

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ABOUT YOU X ADIDAS

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ABOUT YOU X ADIDAS _Hardcore originals - content & photography

THE JOB: Follow the day to day of three influencers
CONCEPT: Editing enviroments to create authentic documentary style sets in living colour
BIGGEST CHALLENGE: Preparing a riding U-bahn cart

credits:
ABOUT YOU, production
Kaname Onoyama, director
Antoine Bal, dop
Celia Rosa, production design

services provided:
Production design
Full art department

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STONE ISLAND _xcado19


STONE ISLAND _XCADO19 - Content

THE JOB: Building an abstract hyper reality that reflects Stone Island spirit
CONCEPT: Twist and turn, hide and reveal your identity in warps, shadows, reflections and fractions.
WOW MOMENT: Waaaaaaarp hole

credits:
Saltwater Film Berlin, production
Ken Tonio Yamamoto, director
Björn Knechtel, dop

services provided:
Production design
Full art department
Construction
Visual effects

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STONE ISLAND_GHOST PIECES

STONE ISLAND _GHOST PIECES – TVC

THE JOB: A Dramatization of a Stone island garment finishing in line with the utilitarian feel of the brand and collection
CONCEPT: Pure fashion manifestation
BIGGEST CHALLENGE: Birth of the jacket
WOW MOMENT: White cloud spreading under water
SPOTLIGHT ON A PROP: The spotlights

credits:
Saltwater Films Berlin, production
Ken Tonio Yamamoto, director
Stephan Telaar, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props
Visual effects

 
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PANTENE PRO V


PALINA vs PANTENE Pro V – TVC

THE JOB: Visualize unorthodox hair styling methods
CONCEPT: MTV Jackass but make it glam
BIGGEST CHALLENGE: Taming Palina’s manes
WOW MOMENT: Epic blow out method
SPOTLIGHT ON A PROP: The cascading voluminous wild ginger manes of Palina

agency: GREY Worldwide, Düsseldorf

credits:
Twin Film, production
Tolga Peters, director
Philip Reinhold, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props

 
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STONE ISLAND / HAND CORROSION

STONE ISLAND _HAND CORROSION – TVC

THE JOB: A Dramatization of a Stone island garment finishing in line with the utilitarian feel of the brand and collection
CONCEPT: Fashion alchemy
BIGGEST CHALLENGE: xxx what was biggest ‘problem’ and how was it solved
WOW MOMENT: XXX Wow moment description here
SPOTLIGHT ON A PROP: XXX Describe star prop, why is it so cool

credits:
Ken Tonio Yamamoto, director
Bjoern Knechtel, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props
Visual effects

 
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LORENZ / POMSTICKS

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LORENZ / POMSTICKS – TVC

THE JOB: Create a convincing space station, home to two homesick astronauts
CONCEPT: 2001 A Space Odyssey but make it POP
BIGGEST CHALLENGE: Keeping our eye on the detail even though there is never enough time and Russian is not our native tongue
WOW MOMENT: Seeing the final edit when all special effects came together and made potato chips, astronauts and grandma flow through the galaxy
SPOTLIGHT ON A PROP: The space station, obviously

agency: XXX

credits:
Foxdevil Films, production
Simon Ritzler, director
Dirk Behrend, production design

services provided:
Production design

thank you:
Pronto Films, Kiew, art department

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STONE ISLAND / FROST FINISH

STONE ISLAND _FROST FINISH

THE JOB: A Dramatization of a Stone island garment finishing in line with the utilitarian feel of the brand and collection
CONCEPT: James Bond villain frost lab
BIGGEST CHALLENGE: Find 1000 ways to say ‘brrr cold’ in visual language.
WOW MOMENT: getting the illusion of Frost Lab perfectly done
SPOTLIGHT ON A PROP: the glas ice boxes

credits:
Saltwater Films Berlin, production
Ken Tonio Yamamoto, director
Stephan Telaar, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props
Visual effects

nominated:
Berlin Fashion Film Festival

 
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COOP

COOP Christmas 2018 - TVC and social content for the Swiss, Italian and French markets

THE JOB: Recreate traditional Swiss christmas scenes. No Pomp, no kitsch, but genuine shared family moments.
CONCEPT: Create authentic documentary style sets in all it’s akward unpolished yet heartwarming charm.
BIGGEST CHALLENGE: Finding christmas decorations off season. That meant ransacking every dusty thrift store in Zurich and beyond,….Haaaaatjoo!
WOW MOMENT: Kids loosing it in an epic food fight in the most lovely Swiss Mountain home
SPOTLIGHT ON A PROP: The custom made ‘ugly christmas sweater’ knitted overnight with just the right pom pom for a nose

agency: Havas, Schweiz

credits:
Rocket Film Zurich, production
Nico Beyer, director
Michael Mieke, dop
Dirk Behrend, production design

services provided:
Production design
Special props

thank you:
Barbara Lanz, supporting art director

 
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LIDL XXL

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LIDL XXL – TVC

THE JOB: Big(ger) Fun
CONCEPT: (Sur)Real!
BIGGEST CHALLENGE: The whole project was bananas, but creating spot on textures proved to the icing on the (cup)cake
WOW MOMENT: Dipping fish fingers
SPOTLIGHT ON A PROP: One word: Fish Fingers! (oops 2 words)

credits:
Element E Hamburg, production
Lars Büchel, director
Claire, dop
Dirk Behrend, production design

services provided:
Production design
Art Direction
Special props

thank you:
Push Pull, Sofia/ Bulgarien, service production

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THE BERLINIANS _Geza Schoen

BERLINIANS _Geza Schoen - Short film series

THE JOB: Stylized profiles of Berlin creatives
CONCEPT: Feature Berlin creatives in their personal space. Highlighting their medium of choice. Be it a scent library of smells, favourite skateboard or the artist’s own blood.
SPOTLIGHT ON A PROP: Insane perfume sample installation

credits:
Amsterdam Berlin, production
Marie & Feline Grub, director
Cazery Zacharewicz, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Special props
Visual effects

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LBS

LBS - Ode an die Spieigkeit – TVC

THE JOB: Celebrate playfulness as the spice of life
CONCEPT: Homo Ludens in full glory, going overboard ever so slightly
BIGGEST CHALLENGE: Dog riding the robot vaccuum
SPOTLIGHT ON A PROP: Apart from the shiney ‘moon’ cutting a hedge, we really enjoyed building an epic model train track

agency: Heimat, Berlin

credits:
Triggerhappyproduction Berlin, production
Johan Kramer, director
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props

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O2

HOL JETZT ALLES RAUS MIT LTE VON O2 - TVC

THE JOB: What was the briefing, the director’s vision
CONCEPT: What was our core concept
BIGGEST CHALLENGE: The lit bodysuit of the boarder. It took us x amount of hours and xxx
WOW MOMENT: Witnessing the surreal sighting of an astronaut… in an authentic space suit biking through the Alps.
SPOTLIGHT ON A PROP: the Light String Siute for the NightSnowBoarder

credits:
Tony Petersen Berlin, production
Martin Aamund, director
Sebastian Pfaffenbichler, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props

thank you:
Toas Lindner
Jörg Radermacher, McGyver

 
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EBAY

EBAY _CHRISTMAS – SERIES OF TVC’S

THE JOB: Stressless Family Christmas Fun
CONCEPT: Bright boppin and poppin’ festiveness for all ages
BIGGEST CHALLENGE: XXX
WOW MOMENT: XXX
SPOTLIGHT ON A PROP: XXX

agency: 72andsunny, Amsterdam

credits:
TriggerHappyproduction Berlin, production
Leonardo Cosme, director
Daniel Gottschalk, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props

thank you:
Andrea Elsper
Florian Matzku

 
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UNION INVEST

UNION IONVEST

2NACHTEN - tvc
agency: GGH Mullenlowe, Hamburg


credits:
Jan Bonny, director
Julian Hohndorf, dop
BUBBLESFILM, production
Dirk Behrend - MAD EYE, production design
Celia Rosa - MAD EYE, art direction & prop making
Andrea Elsper - MAD EYE, art direction
Aileen Glaser - MAD EYE, set dresser

services provided:

Production design
Prop making

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