PANTENE PRO V

PALINA vs PANTENE Pro V – TVC

THE JOB: Visualize unorthodox hair styling methods
CONCEPT: MTV Jackass but make it glam
BIGGEST CHALLENGE: Taming Palina’s manes
WOW MOMENT: Epic blow out method
SPOTLIGHT ON A PROP: The cascading voluminous wild ginger manes of Palina

agency: GREY Worldwide, Düsseldorf

credits:
Twin Film, production
Tolga Peters, director
Philip Reinhold, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props