AUDI Q3 - TVC for US market launch
THE JOB: Convey a life’s journey that shows how joyous and easy life can be when you plan it right. It’s the journey not the destination.
CONCEPT: A big exercise in abstractions visualising a life’s journey in progress. Painting the outline of a full city on an empty airfield, adding hints of architecture, like a minimal supermarket isle and so on... All shot in the open air with the Portugese countryside as the most beleza backdrop. You get the drift.
BIGGEST CHALLENGE: Mapping out 'the world’ by hand on an airfield in the sweltering Portugese summer sun.
WOW MOMENT: Seeing the drone shots on the monitor of the world we erected in the beautiful Portugese landscape at sunset.
SPOTLIGHT ON A PROP: The supermarket isle filled with product, creating original artwork for all items.
agency: KOLLE REBBE, Hamburg
SALT WATER FILMS, production
Nico Beyer, director
Michael Mieke, dop
Dirk Behrend, production design
Francisco Oliveira, supporting art director
Travelling Films Lisbon, service production