AUDI Q3
AUDI Q3 - TVC for US market launch
THE JOB: Convey a life’s journey that shows how joyous and easy life can be when you plan it right. It’s the journey not the destination.
CONCEPT: A big exercise in abstractions visualising a life’s journey in progress. Painting the outline of a full city on an empty airfield, adding hints of architecture, like a minimal supermarket isle and so on... All shot in the open air with the Portugese countryside as the most beleza backdrop. You get the drift.
BIGGEST CHALLENGE: Mapping out 'the world’ by hand on an airfield in the sweltering Portugese summer sun.
WOW MOMENT: Seeing the drone shots on the monitor of the world we erected in the beautiful Portugese landscape at sunset.
SPOTLIGHT ON A PROP: The supermarket isle filled with product, creating original artwork for all items.
agency: KOLLE REBBE, Hamburg
credits:
SALT WATER FILMS, production
Nico Beyer, director
Michael Mieke, dop
Dirk Behrend, production design
services provided:
Production design
Construction
Special props
thank you:
Francisco Oliveira, supporting art director
Travelling Films Lisbon, service production
O2
HOL JETZT ALLES RAUS MIT LTE VON O2 - TVC
THE JOB: What was the briefing, the director’s vision
CONCEPT: What was our core concept
BIGGEST CHALLENGE: The lit bodysuit of the boarder. It took us x amount of hours and xxx
WOW MOMENT: Witnessing the surreal sighting of an astronaut… in an authentic space suit biking through the Alps.
SPOTLIGHT ON A PROP: the Light String Siute for the NightSnowBoarder
credits:
Tony Petersen Berlin, production
Martin Aamund, director
Sebastian Pfaffenbichler, dop
Dirk Behrend, production design
services provided:
Production design
Full art department
Construction
Special props
thank you:
Toas Lindner
Jörg Radermacher, McGyver