SWISS BANKERS
SWISS BANKERS - TVC and content for social
THE JOB: “it’s all about PRODUCTION DESIGN & LOCATIONS” Greg said. With stunning production design, combined with keeping an open minded approach to the locations, we can create stunning visuals, instead of expected visuals that we see way to much of in the advertising world. Each location, and the way it’s art directed should become a “character” in each film. Each location will give each film texture, and an iconic look that we should embrace to its fullest. Lets embrace locations that are simple, unexpected and unique The visuals need to be strong and iconic and not rooted to much in commercial reality - for then the we focus much more on the idea, the viewer doesn’t worry about the type of location.
CONCEPT: Lets keep it simple but arkward stylish.
BIGGEST CHALLENGE: Getting 50 kg of Monopoly Mony made. Get 76 similar Alarm Clocks on a Budget.
WOW MOMENT: the VOLVO Bertone in ‘Gold
SPOTLIGHT ON A PROP: A Huge Collection of old Plastic Snow globes, Organized by the best Propsmaster “Martin Lorenz”
agency:
Publicis Zürich
credits:
Markenfilm Schweiz, production
Greg Bray, director
Christian Datum , dop
Dirk Behrend, production design
services provided:
Production design
full Artdepartment
ABSOLUT
BE NOTHING BUT ABSOLUT - TVC and content for social
THE JOB: Creating habitats around four cosmopolitans that defy conventions and carve their own path in life. Fiercely ambitious outspoken personalities coming together to celebrate life as they themselves have visioned.
CONCEPT: Mash-it-up. Create props and scenes in the DIY spirit of creativity.
BIGGEST CHALLENGE: Managing Bucharest traffic in getting from A to B
WOW MOMENT: Entering the Casa Radio Bucharest Location
SPOTLIGHT ON A PROP: The larger then life mirrored wrecking / disco ball spreading its rays
agency:
Laut von Leise, Munich
credits:
Saltwater Films Berlin, production
Dustin Schöne, director
Jan David Gunther, dop
Dirk Behrend, production design
services provided:
Production design
thank you:
Anca Lazar, supporting art director
Family Film Bucharest, production
