AUTOMOTIVE MAD EYE Filmworks UG AUTOMOTIVE MAD EYE Filmworks UG

BMW 7

BMW INDIVIDUAL _7 SERIES – TVC

THE JOB: Highlight all the unique attributes of spirit of the BMW 7 series
CONCEPT: Elevate and amplify to address all senses
BIGGEST CHALLENGE: The owl
WOW MOMENT: Watching the zen calligraphist performing
SPOTLIGHT ON A PROP: xxx

credits:
Storz & Escherich, production
Specter Berlin, director
Pascal Remond, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Car care
Special props
Visual effects

 
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STONE ISLAND / HAND CORROSION

STONE ISLAND _HAND CORROSION – TVC

THE JOB: A Dramatization of a Stone island garment finishing in line with the utilitarian feel of the brand and collection
CONCEPT: Fashion alchemy
BIGGEST CHALLENGE: xxx what was biggest ‘problem’ and how was it solved
WOW MOMENT: XXX Wow moment description here
SPOTLIGHT ON A PROP: XXX Describe star prop, why is it so cool

credits:
Ken Tonio Yamamoto, director
Bjoern Knechtel, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props
Visual effects

 
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LORENZ / POMSTICKS

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LORENZ / POMSTICKS – TVC

THE JOB: Create a convincing space station, home to two homesick astronauts
CONCEPT: 2001 A Space Odyssey but make it POP
BIGGEST CHALLENGE: Keeping our eye on the detail even though there is never enough time and Russian is not our native tongue
WOW MOMENT: Seeing the final edit when all special effects came together and made potato chips, astronauts and grandma flow through the galaxy
SPOTLIGHT ON A PROP: The space station, obviously

agency: XXX

credits:
Foxdevil Films, production
Simon Ritzler, director
Dirk Behrend, production design

services provided:
Production design

thank you:
Pronto Films, Kiew, art department

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STONE ISLAND / FROST FINISH

STONE ISLAND _FROST FINISH

THE JOB: A Dramatization of a Stone island garment finishing in line with the utilitarian feel of the brand and collection
CONCEPT: James Bond villain frost lab
BIGGEST CHALLENGE: Find 1000 ways to say ‘brrr cold’ in visual language.
WOW MOMENT: getting the illusion of Frost Lab perfectly done
SPOTLIGHT ON A PROP: the glas ice boxes

credits:
Saltwater Films Berlin, production
Ken Tonio Yamamoto, director
Stephan Telaar, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props
Visual effects

nominated:
Berlin Fashion Film Festival

 
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MERCEDES / CLA

MERCEDES CLA – Photography

THE JOB: Create a bold graphic backdrop to offset the sleek silhouet
CONCEPT: Be bold and urban but keep it slick
BIGGEST CHALLENGE: Keep your sticky fingers off the car
WOW MOMENT: Test driving our brand new MAD EYE Automotive overalls

agency: ANTONI

credits:
Amos Fricke, photographer
Lighthawk, lighting
Dirk Behrend, production design

services provided:
Production design
Construction
Car Care

 
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COOP

COOP Christmas 2018 - TVC and social content for the Swiss, Italian and French markets

THE JOB: Recreate traditional Swiss christmas scenes. No Pomp, no kitsch, but genuine shared family moments.
CONCEPT: Create authentic documentary style sets in all it’s akward unpolished yet heartwarming charm.
BIGGEST CHALLENGE: Finding christmas decorations off season. That meant ransacking every dusty thrift store in Zurich and beyond,….Haaaaatjoo!
WOW MOMENT: Kids loosing it in an epic food fight in the most lovely Swiss Mountain home
SPOTLIGHT ON A PROP: The custom made ‘ugly christmas sweater’ knitted overnight with just the right pom pom for a nose

agency: Havas, Schweiz

credits:
Rocket Film Zurich, production
Nico Beyer, director
Michael Mieke, dop
Dirk Behrend, production design

services provided:
Production design
Special props

thank you:
Barbara Lanz, supporting art director

 
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LIFESTYLE MAD EYE Filmworks UG LIFESTYLE MAD EYE Filmworks UG

LIDL XXL

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LIDL XXL – TVC

THE JOB: Big(ger) Fun
CONCEPT: (Sur)Real!
BIGGEST CHALLENGE: The whole project was bananas, but creating spot on textures proved to the icing on the (cup)cake
WOW MOMENT: Dipping fish fingers
SPOTLIGHT ON A PROP: One word: Fish Fingers! (oops 2 words)

credits:
Element E Hamburg, production
Lars Büchel, director
Claire, dop
Dirk Behrend, production design

services provided:
Production design
Art Direction
Special props

thank you:
Push Pull, Sofia/ Bulgarien, service production

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THE BERLINIANS _Geza Schoen

BERLINIANS _Geza Schoen - Short film series

THE JOB: Stylized profiles of Berlin creatives
CONCEPT: Feature Berlin creatives in their personal space. Highlighting their medium of choice. Be it a scent library of smells, favourite skateboard or the artist’s own blood.
SPOTLIGHT ON A PROP: Insane perfume sample installation

credits:
Amsterdam Berlin, production
Marie & Feline Grub, director
Cazery Zacharewicz, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Special props
Visual effects

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LBS

LBS - Ode an die Spieigkeit – TVC

THE JOB: Celebrate playfulness as the spice of life
CONCEPT: Homo Ludens in full glory, going overboard ever so slightly
BIGGEST CHALLENGE: Dog riding the robot vaccuum
SPOTLIGHT ON A PROP: Apart from the shiney ‘moon’ cutting a hedge, we really enjoyed building an epic model train track

agency: Heimat, Berlin

credits:
Triggerhappyproduction Berlin, production
Johan Kramer, director
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props

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MINI VISION NEXT 100

MINI VISION NEXT 100 – Photography

THE JOB: Highlight individual customization and high tech features
CONCEPT: Seamless techno abstractions, accenting the futuristic materials, interface and graphics used in this concept car to highlight Mini’s future forward visions
BIGGEST CHALLENGE: No CGI any-where!

credits:
Amos Fricke, photographer
Lighthawk, lighting
Dirk Behrend, production design

services provided:
Production design
Construction
Special props

 
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O2

HOL JETZT ALLES RAUS MIT LTE VON O2 - TVC

THE JOB: What was the briefing, the director’s vision
CONCEPT: What was our core concept
BIGGEST CHALLENGE: The lit bodysuit of the boarder. It took us x amount of hours and xxx
WOW MOMENT: Witnessing the surreal sighting of an astronaut… in an authentic space suit biking through the Alps.
SPOTLIGHT ON A PROP: the Light String Siute for the NightSnowBoarder

credits:
Tony Petersen Berlin, production
Martin Aamund, director
Sebastian Pfaffenbichler, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props

thank you:
Toas Lindner
Jörg Radermacher, McGyver

 
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Mercedes GLC Coupé

MERCEDES GLC COUPE – Photography

 
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PETER FOX

PETER FOX Alles neu - Music Video

THE JOB: Disrupt the system and safe the planet through song.
CONCEPT: Monkey business
BIGGEST CHALLENGE: Those damn monkeys
WOW MOMENT: When the wall droppped
SPOTLIGHT ON A PROP: Them monkeys

agency: Peter Fox

credits:
TriggerHappy berlin, production
Daniel Harder, director
Dirk Behrend, production design

services provided:
Production design
Construction
Special props
Visual effects

thank you:
Monkeys

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EBAY

EBAY _CHRISTMAS – SERIES OF TVC’S

THE JOB: Stressless Family Christmas Fun
CONCEPT: Bright boppin and poppin’ festiveness for all ages
BIGGEST CHALLENGE: XXX
WOW MOMENT: XXX
SPOTLIGHT ON A PROP: XXX

agency: 72andsunny, Amsterdam

credits:
TriggerHappyproduction Berlin, production
Leonardo Cosme, director
Daniel Gottschalk, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Construction
Special props

thank you:
Andrea Elsper
Florian Matzku

 
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UNION INVEST

UNION IONVEST

2NACHTEN - tvc
agency: GGH Mullenlowe, Hamburg


credits:
Jan Bonny, director
Julian Hohndorf, dop
BUBBLESFILM, production
Dirk Behrend - MAD EYE, production design
Celia Rosa - MAD EYE, art direction & prop making
Andrea Elsper - MAD EYE, art direction
Aileen Glaser - MAD EYE, set dresser

services provided:

Production design
Prop making

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THE BERLINIANS _JONJOHN

BERLINIANS _JonJohn - Short film series

THE JOB: Stylized profiles of Berlin creatives
CONCEPT: Feature Berlin creatives in their personal space. Highlighting their medium of choice. be it a scent library of smells, favourite skateboard or the artist’s own blood.
SPOTLIGHT ON A PROP: Vein Typography

credits:
Amsterdam Berlin, production
Marie & Feline Grub, director
Cazery Zacharewicz, dop
Dirk Behrend, production design

services provided:
Production design
Full art department
Special props
Visual effects

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